Creating a solid brand is critical to establishing yourself in the marketplace. This workshop will explore identifying your unique selling proposition, how it relates to your target market, and how to design your brand in a way that will set you apart and make your business memorable.
Presenter: Michelle Dugar, Dugar and Associates
9:30am-11:00am – Contract Law & Basic Principles (Capital)
This workshop is designed to help attendees learn what they need to know about entering into contractual obligations and how contract law intersects with the many facets of running a business. Topics of discussion will include contract terminology, standard contract provisions & clauses, types of agreements, and contacts disputes. The discussion will also touch on how government contracts differ from commercial sector contracts.
The course is designed for micro business owners at all experience levels
Presenter: Monica Jennings, MTJ Consulting
11:05am-12:30pm – How To Be Pitch Perfect: Getting the Wow! (Capital)
This workshop is designed to drive home the skills you need to pitch your business. Not only will you discover new ways to improve your communication skills, you’ll, also, have time to practice and apply your pitch in real life situations.
Participants will learn:
What is an elevator pitch and why have one?
The distinct audiences for an elevator pitch.
How to create an elevator pitch?
How to confidently deliver and elevator pitch?
Bonus: Tips for public speaking?
By the end of the workshop, you won’t just know more after attending, you will be able to create that intentional answer to tell people, with confidence, who you are and what you do. You’ll be Pitch Perfect.
Angela L. Geiger, CEO of Mental Synergy LLC.
11:05am-12:30pm – Built For Longevity: Being the CEO of Your Health and Emotions (Calhoun)
Interactive workshop for Women in Business!
What if you thought of your health as though it were a company, and you were the CEO? Although more women are becoming entrepreneurs, they often face a set of challenges not typically shared by their male counterparts. To shed light on some of these disparities, this interactive workshop for women will dive deep into the key challenges women entrepreneurs face and how to overcome them.
This workshop will address:
Risk factors for mental health issues in different stages of life
Delegation skills: Learning how to get more done
Elevating your image to increase your sales
Elements of the Plan of Self-Care
At the end of the session, participants will know their BMI, will identify resources for treatment and will have a personalized plan of self-care to start working on wellness actions in their life and increase their productivity.
Nilsy Rapalo, Mental Health Counselor, Department of Mental Health
Ebony Looney, Founder of Make Me Over, Eb
2:35pm-4pm – Show me the money: How to Finance your small business (Capital)
Join this session and hear about ways to getting the money/funds you need, what lending resources are available and about alternative sources such as Angel Investors to Crowd Funding, to Micro Loans, and everything in between.
Presenter:Archie Johnson, Small Business Lending Manager, Community Works
2:35pm-4pm – Financial Concerns for Privately Held Business Owners (Calhoun)
This session will educate businesses on the process of building and protecting wealth. Whether you want to make investments, save for retirement or manage your estate, learn the tools you need to set yourself up for long-term success.
Participants will gain resources needed in managing the financial planning process which includes:
Presenter: Chuck Davis, Main Street Financial, Inc.
4:05pm – 5pm – The One Page Business Plan (Capital)
The One Page Business Pan is a quick way to get you started off in the right mindset with some core questions and answers. The one page business plan is a way to quickly organize your thoughts and establish priorities to keep you motivated and moving to achieve your goals.
Develop a Mission Statement that works
Establish quality objectives that are Mission focused
Learn how to establish S.M.A.R.T. Objectives
Create Action Steps with Accountability
Angelo McBride, City of Columbia
Stanley Green, Clemson University
4:05pm – 5:30pm – I’ve Got Your Business…Now What? Service After the Sale (Calhoun)
For many entrepreneurs, getting the business is only half the challenge. Keeping it and turning it into more is the other half. Much of obtaining repeat business and referrals is based on how we do business. What’s our output? Professionalism, timeliness and quality of delivery of products and services, and communication throughout the business interaction with the client can lead to deal makers or deal breakers.
Presenter: Betty Parker, President of Sharper Development Solutions, INC.
PRACTIONER TRACK 2
9:30am – 11am – Making Your Non-Profit, Profitable! (Newberry A)
Did you know that non-profit organizations can and should make a profit? This workshop, titled “Making Your Non-Profit, Profitable,”will explore the “why” and the “how” to make your non-profit organization profitable! Information regarding strategies designed to build internal capacity and to insure profitability and sustainability will be presented in an exciting and enjoyable manner. If you are associated with a non-profit organization in any capacity (board member, staff, volunteer, etc.) you should plan to attend this important workshop.
Presenter: Thomas Smith, South Carolina Commission for Minority Affairs
11:05pm – 12:30pm – Putting an End to the Loan Decline Letter (Newberry A)
Business service providers, bankers, mission-driven lenders, and others will discuss the top reasons most loans are declined and share their insights on new efforts to minimize declines and get people on a positive track to capital.
John Tulley, John Tully – President, Michelin Development Company
Ron Fisher, Business Development Officer, The Support Center
2:35pm – 4pm: C’s of Growth for Micro Firms: Capital, Capacity, and Contracts (Newberry A)
This session is an interactive session in which teams can explore how to assist Micro-Firms not only in accessing capital but growing the firm’s capacity to compete for larger contracts.
Presenter: Tim Hayes, Second Look Capital Inc.
4:05pm – 5:30pm – Garnering Community Support for Microenterprise Development (Newberry A)
Building small businesses and creating jobs through entrepreneurship requires a community-wide effort. By communicating the benefits of small business development and facilitating the formation of a community collaborative, small business programs can widen the support for their efforts.
Presenter: Catherine Marshall, Principal/Owner of Capbuilders
YOUTH TRACK 3
9:30am – 11am – Day Dreaming to Reality (Newberry B)
This session will make students think about their desired financial lifestyle and the decisions they have to make to successfully reach their financial goals. We will discuss the difference between goals and dreams in this seminar and students learn about values and how to use them as they are making decisions towards their goals. Students will set SMART financial goals, learn about the most important factor in achieving their goals, participate in activities to help understand the financial goal-setting process and apply tasks and decision making skills to help them succeed.
Presenter: Steven Hughes, Know Money Inc.
11:05am – 12:30pm – How to Rebrand Your Personal Image (Newberry B)
We all want to excel professionally, personally and look great while doing it. Develop the skills needed to build your strong brand, accomplish your goals, move forward and feel good about yourself. You will learn how to build your resume using social media and create a unique brand image.
Presenter: Eddie Massey III, Artificial Intelligence In Action
2:35pm – 4pm -What a Young Entrepreneur Needs to Succeed (Newberry B)
Conceived, organized and delivered by nine year old 2015 SC Young Entrepreneur of the Year Gabrielle Goodwin, this interactive session includes a motivational speech, audience sharing of ideas and dreams, a lesson on business terminology, lessons on entrepreneurship from popular cartoon characters and a business terminology quiz with prizes.
Participants will be inspired by this child and convinced they have no excuse for not pursuing their dreams. They
will also learn basic business terminology and characteristics for successful entrepreneurship